About us

Established in 2013, Baynounah TV is a free-to-air Emirati TV channel with a mission to reflect the daily lives of the Emirati community. A pioneer in broadcasting national and local heritage, the channel’s diverse programming touches on social awareness, health, heritage and cultural, and religious topics.

Baynounah TV believes that there is much to be learnt from our ancestors, and that their messages of perseverance is echoed through the channel’s content. These stories of our heritage are told in a creative and entertaining way that aims to present the past to the present generation.

In addition to its diverse programmes, the channel covers Abu Dhabi’s key cultural events and festivals as a media partner of the ‘Cultural Programs and Heritage Festivals Committee - Abu Dhabi.'

Vision

To be the UAE’s leading cultural and heritage channel.

Mission

To broadcast UAE’s culture and heritage using creative and entertaining content.

Core Values

Dedication

We are dedicated to the nation

Pride

We take pride in UAE’s history, values and in the leadership’s achievements

Committed

We are committed to the preservation and protection of UAE’s heritage

Integrity

We are honest and accurate in everything we do

Respect

We operate with the highest degree of cooperation and value human dignity

Programmes